Sayo Haraishi didn’t take the traditional path into racing—but she’s proving she belongs.

Born and raised in Japan and now based in California, she entered motorsport with no early track experience and now competes in Spec Miata—one of the most competitive grassroots series in the U.S.—and has raced internationally in Japan’s prestigious Kyojo Cup. Her story resonates with fans who see themselves in her journey, and she brings sponsors real connection, global perspective, and standout visibility in a sport ready for fresh voices.